Examine What Love is Not Before Shopping for Valentine’s Day Gifts
Agency Promotes Responsible Spending for All Consumers
Riverside, Calif. – (Feb. 7, 2012) - Cupid will likely try to convince shoppers to put their good financial judgment aside this Valentine’s Day, and instead don heart-shaped financial blinders when shopping for that special gift.
The National Retail Federation estimates that consumers will spend $17.6 billion during this one holiday, or $126 per person, up 8.5 percent from 2011. “This spending will certainly be a nice boost to the economy,” said Melinda Opperman, senior vice president for Springboard Nonprofit Consumer Credit Management. Springboard has been providing financial literacy education to youth and adults since 1974. “Consumers who are already in financial distress, or on the cusp, should not feel compelled to spend, putting their own economic well-being at further risk,” added Opperman.
Springboard suggests that consumers consider the following list of what love isnot as they shop for their Valentine:
· Love is not spending more than you can afford on a gift. Regardless of the motive, being overly generous when money is tight is really no gift at all, to the recipient or the giver.
· Love is not being a pretender. Honesty, including financial honesty, is key to any relationship. Don’t pretend that you have money you don’t by playing the big-spender role.
· Love is not making financial decisions with the heart. Even though emotional spending can give a temporary high, it can also lead to guilt and buyer’s remorse.
· Love is not avoiding the financial realities. Burying your head in the financial sand and living as if there were no money problems only digs the financial hole deeper.
· Love is not giving a gift that will soon be forgotten. Most people cannot remember what they received last Valentine’s Day. Making a purchase simply to have a gift in hand will be equally forgettable and a waste of money.
“Spending irresponsibly is no way to say ‘I love you.’ However, showing that you are financially reliable is a tangible expression of that sentiment. It’s a gift that’s meaningful, always in style, won’t wilt or add pounds,” continued Opperman.
If you need help finding extra money in your budget, consider reaching out to Springboard and asking to speak with a certified financial counselor. Across the nation, Springboard offers personal financial education and assistance with credit counseling, housing counseling, debt and money management through educational programs and confidential counseling. Springboard offers financial workbooks, calculators and other helpful resources, which may be accessed and downloaded for free at
http://credit.org/blog/ .
About Springboard Nonprofit Consumer Credit Management
SPRINGBOARD® Nonprofit Consumer Credit Management is a 501(c)(3) nonprofit personal financial education and counseling organization founded in 1974. Springboard is a HUD-approved housing counseling agency and a member of the National Foundation for Credit Counseling, a national organization of nonprofit credit counseling agencies, and a member of the Association of Independent Credit Counseling Agencies. The agency offers personal financial education and assistance with credit counseling, housing counseling, debt and money management through educational programs and confidential counseling. Springboard is
accredited by the Council on Accreditation, signifying the highest standards for agency governance, fiscal integrity, counselor certification and service delivery policies. The agency provides pre-bankruptcy counseling and debtor education as mandated by the bankruptcy reform law. The agency offers nationwide phone counseling services and has locations in California, Arizona, Nevada, New Mexico and Texas for in-person counseling sessions. Not all types of counseling are available in-person at all locations, please call for details. For more information on Springboard, call 800-449-9818 or visit their web site atwww.credit.org.
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